Leveraging ASAP Best Practices to Build, Optimize, and Maintain an Alliance Management–Centric Organization
Building and focusing your organization on a collaborative partnering approach is not a static exercise, but rather an exciting, dynamic journey along an ever-changing continuum. Establishing internal alignment is only the first step on the road to enabling a successful partnering business. As business objectives change or new relationships present new challenges, alliance management teams must remain agile to optimize and strengthen cultures that aren't always partner-centric.
This interactive session will discuss wins, failures, and opportunities for improvement–the good, the bad, and the ugly–in the process of growing the alliance mindset from the ground up. Attendees will learn about:
- Challenges and lessons learned along the "build" journey
- Recommended ASAP resources that have been leveraged to validate and strengthen the approach
- How to sustain business alignment and remain nimble as dynamics change
- Measuring ROI and focusing on continuous improvement
Speakers:
Mike McBride, CSAP
Vice President, Partner Relations
Upsher-Smith Laboratories
As VP, Partner Relations, Mike McBride champions Upsher-Smith Laboratories' efforts to grow its relationships across key customers, associations, suppliers and business partners, and to support product development, acquisition, launch and commercial trade objectives.
During his 30+-year tenure at Upsher-Smith, Mike helped establish teams in consumer products, managed markets and institutional sales, and helped shape the vision for the company's alliance management efforts. Mike is part of a cross-functional team who works to align Upsher-Smith's business objectives and resources with the priorities and initiatives of its business partners. Mike also represents his company on a variety of pharmaceutical industry association boards, councils and committees.
Mike holds a B.A. in mass communications from the University of Wisconsin, LaCrosse.
Jarrod Midboe
Director of Clinical Affairs & Vendor Alliance Management
Upsher-Smith Laboratories
Jarrod has led the buildout of alliance management systems and process at Upsher-Smith Laboratories, a specialty branded and generic pharmaceutical company. In this role, he is responsible for maturing pharmaceutical licensing, manufacturing, and development partnerships to realize growth strategy.
During his term at Upsher-Smith, Jarrod has served as a senior project manager, and led clinical affairs in creating a global partnering strategy. Previously, Jarrod held operations and sales leadership positions at Clinical Research Organizations satisfying sponsors early and late clinical phase submission requirements. Jarrod has extensive experience delivering value through domestic and international strategic partnerships.
Jarrod is motivated to work synergistically to optimize alliance relationships, has been a corporate member of ASAP for 5 years, and holds professional certifications as a Clinical Research Coordinator and Project Management Professional.